{"id":4316,"date":"2020-05-16T01:00:40","date_gmt":"2020-05-16T05:00:40","guid":{"rendered":"https:\/\/canadasmusicincubator.com\/?p=4316"},"modified":"2020-05-15T11:36:30","modified_gmt":"2020-05-15T15:36:30","slug":"vels-view-show-me-what-youre-made-of","status":"publish","type":"post","link":"https:\/\/canadasmusicincubator.com\/fr\/vels-view-show-me-what-youre-made-of\/","title":{"rendered":"Vel\u2019s View: \u201cShow Me What You\u2019re Made Of\u201d"},"content":{"rendered":"

\"\"<\/p>\n

On April 20, 2020<\/span>, the single,<\/span>\u00a0\u201cShow Me What You\u2019re Made Of\u201d<\/span>,<\/span>\u00a0was released by Toronto\u00a0<\/span>Hip Hop\/Soul\u00a0<\/span>artist,\u00a0Dynesti<\/span>, with\u00a0<\/span>the assistance of<\/span>\u00a0CMI<\/span>, I\u2019m proud to say.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

We met\u00a0Dynesti\u00a0<\/span>when she was a part of our Artist Entrepreneur program<\/span>,<\/span>\u00a0sponsored by our partners at the City of Toronto.<\/span>\u00a0One day, I happened to be<\/span>\u00a0sitting in<\/span>\u00a0on<\/span>\u00a0<\/span>a live performance workshop<\/span>\u00a0when\u00a0<\/span>she<\/span>\u00a0performed this song<\/span>\u00a0<\/span>a cappella<\/span>,<\/span>\u00a0if memory serves.<\/span>\u00a0<\/span>\u201cI think that\u2019s a special song<\/span>,\u201d<\/span>\u00a0I<\/span>\u00a0rema<\/span>r<\/span>ked<\/span>\u00a0from the back of the room.<\/span>\u00a0\u201cIt<\/span>\u2019s<\/span>\u00a0for my mom<\/span>,<\/span>\u201d<\/span>\u00a0<\/span>she replied<\/span>\u00a0from the stage<\/span>.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

It\u2019s\u00a0<\/span>now\u00a0<\/span>Mo<\/span>th<\/span>er\u2019s Day\u00a0<\/span>some\u00a0<\/span>five years later<\/span>\u00a0as I write this.\u00a0<\/span>And\u00a0<\/span>I<\/span>\u00a0remember th<\/span>at<\/span>\u00a0moment<\/span>\u00a0and\u00a0<\/span>our<\/span>\u00a0exchange<\/span>\u00a0clearl<\/span>y.<\/span>\u00a0<\/span>To my ears,\u00a0<\/span>I immediately felt\u00a0<\/span>this<\/span>\u00a0song<\/span>\u00a0had<\/span>\u00a0commercial<\/span>\u00a0<\/span>\u201c<\/span>hit<\/span>\u201d<\/span>\u00a0potential.<\/span>\u00a0Back\u00a0<\/span>in my major label days\u00a0<\/span>that<\/span>\u00a0was eas<\/span>ier<\/span>\u00a0to define. Today, I\u2019m not so sure what that means.<\/span>\u00a0<\/span><\/p>\n

It didn\u2019t matter.\u00a0<\/span>At th<\/span>at<\/span>\u00a0time<\/span>\u00a0<\/span>Dynesti\u00a0was<\/span>\u00a0<\/span>focused o<\/span>n Hip Hop<\/span>\u00a0anyway<\/span>\u00a0and didn\u2019t have the\u00a0<\/span>financial means<\/span>\u00a0to record the song.<\/span>\u00a0If you\u2019re not aware of her story,<\/span>\u00a0<\/span>Dynesti\u2019s<\/span>\u00a0family was evicted from Toronto housing<\/span>\u00a0<\/span>when she was 15\u00a0<\/span>and she\u00a0<\/span>spent the next\u00a0<\/span>six years<\/span>\u00a0<\/span>in<\/span>-and-out<\/span>\u00a0of<\/span>\u00a0homeless shelters.<\/span>\u00a0On top of that, her mother was battling a mental illness.<\/span>\u00a0<\/span><\/p>\n

I have to say<\/span>,<\/span>\u00a0m<\/span>y biggest frustration<\/span>\u00a0as CMI has\u00a0<\/span>grown<\/span>\u00a0<\/span>is feeling powerless to help<\/span>\u00a0<\/span>talented\u00a0<\/span>artist<\/span>s<\/span>\u00a0<\/span>fund and make the record<\/span>s<\/span>\u00a0they need to\u00a0<\/span>generate forward career momentum.<\/span>\u00a0<\/span>Without the necessary\u00a0<\/span>money<\/span>, a<\/span>rtists\u00a0<\/span>are left with<\/span>\u00a0a\u00a0<\/span>handful of<\/span>\u00a0options: the grant lottery,\u00a0<\/span>side hustles<\/span>,<\/span>\u00a0soul-cru<\/span>shing\u00a0<\/span>day jobs,\u00a0<\/span>barter<\/span>ing\u00a0<\/span>their\u00a0<\/span>skills<\/span>\u00a0<\/span>o<\/span>r<\/span>\u00a0<\/span>relinquishing a p<\/span>ercentage<\/span>\u00a0of the<\/span>\u00a0rights<\/span>\u00a0to their music.<\/span>\u00a0In man<\/span>y<\/span>\u00a0cases<\/span>, we\u2019ve seen it<\/span>\u00a0take a year<\/span>,<\/span>\u00a0usually<\/span>\u00a0<\/span>longer<\/span>,\u00a0<\/span>for\u00a0<\/span>artist<\/span>s<\/span>\u00a0<\/span>to scrape-up the\u00a0<\/span>funds<\/span>\u00a0to record properly.<\/span>\u00a0CMI has been searching for a way to \u201caccelerate\u201d this process.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Getting back to\u00a0<\/span>Dynesti<\/span>. She set-up a meeting with me about 18 months a<\/span>go. \u201cRemember\u00a0<\/span>the<\/span>\u00a0song about my mom that you l<\/span>iked<\/span>? I\u2019m going to record it<\/span>,\u201d she said.<\/span>\u00a0\u201cCorrection,\u201d I replied. \u201cI d<\/span>on\u2019t<\/span>\u2019 like that song, I fuckin\u2019 love that song<\/span>!\u201d<\/span>\u00a0I was thrilled to hear the news<\/span>,<\/span>\u00a0but not\u00a0<\/span>the<\/span>\u00a0plan to record\u00a0<\/span>it\u00a0<\/span>remotely with\u00a0<\/span>a studio\u00a0<\/span>somewhere\u00a0<\/span>in the Carib<\/span>bean.\u00a0<\/span>\u201cDynesti, CMI is going to help you make this record<\/span>,\u201d I said.<\/span>\u00a0<\/span><\/p>\n

From there, it was a ma<\/span>tter of<\/span>\u00a0enlisting the help of a producer, musicians<\/span>\u00a0and a studio. Thankfully, friends and colleagues like Eric Lawrence, Rob Lanni, Sean Kelly and Dave Henriques,\u00a0<\/span>among others<\/span>,<\/span>\u00a0agreed to donate their time<\/span>,<\/span>\u00a0talents<\/span>\u00a0and space to\u00a0<\/span>make this record.<\/span>\u00a0My wife, Julie, is\u00a0<\/span>even singing backgrounds.<\/span>\u00a0<\/span><\/p>\n

\"\"\u201cShow Me What You\u2019re Made Of\u201d <\/span>is the first of what we hope\u00a0<\/span>will<\/span>\u00a0be many\u00a0<\/span>recordings<\/span>\u00a0<\/span>completed<\/span>\u00a0and marketing campaigns executed<\/span>\u00a0with the\u00a0<\/span>direct\u00a0<\/span>assistance of CMI.<\/span>\u00a0<\/span>\u00a0<\/span>In the interim, w<\/span>e\u2019re happy to\u00a0report ,\u00a0Dynesti\u00a0has since secured a Music Creation and Audio Recording (Full-Length) grant from the Toronto Arts Council and is working to complete her new album.<\/span>\u00a0<\/span>\u00a0<\/span><\/span><\/p>\n

Obviously,\u00a0<\/span>making records\u00a0<\/span>on a budget of\u00a0<\/span>generosity isn\u2019t sustainable<\/span>,<\/span>\u00a0but we\u2019re going to fi<\/span>gure out<\/span>\u00a0a way to<\/span>\u00a0<\/span>help<\/span>\u00a0artists and managers over this hurdle.<\/span>\u00a0It\u2019s going to have to be selective and\u00a0I\u00a0<\/span>\u00a0<\/span>have\u00a0no idea how or where we\u2019ll get\u00a0<\/span>the money<\/span>\u00a0<\/span>\u2013<\/span>\u00a0<\/span>at least not\u00a0<\/span>yet.<\/span>\u00a0<\/span>I do know<\/span>,<\/span>\u00a0<\/span>money<\/span>, or\u00a0<\/span>the\u00a0<\/span>lack of it,\u00a0<\/span>hasn\u2019t<\/span>\u00a0stopped<\/span>\u00a0us<\/span>\u00a0<\/span>so far.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>To us,\u00a0<\/span>this is<\/span>\u00a0just another twist on<\/span>\u00a0CMI\u2019s journey along\u00a0<\/span>the path of\u00a0<\/span>most res<\/span>istance<\/span>.<\/span>\u00a0<\/span>We<\/span>\u00a0can\u2019t wait to see where it leads.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Vel.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Click to listen on Spotify<\/a>.\u00a0\u00a0<\/strong><\/p>\n

Click to Listen on Apple Music.<\/strong><\/a><\/p>\n

Follow CMI on Facebook<\/a><\/strong><\/span> and Instagram<\/a><\/strong><\/span> for more Vel’s View.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

On April 20, 2020, the single,\u00a0\u201cShow Me What You\u2019re Made Of\u201d,\u00a0was released by Toronto\u00a0Hip Hop\/Soul\u00a0artist,\u00a0Dynesti, with\u00a0the assistance of\u00a0CMI, I\u2019m proud to say.\u00a0\u00a0 We met\u00a0Dynesti\u00a0when she was a part of our Artist Entrepreneur program,\u00a0sponsored by our partners at the City of […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-4316","post","type-post","status-publish","format-standard","hentry","category-news"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"fr","enabled_languages":["en","fr"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"fr":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"\nVel\u2019s View: \u201cShow Me What You\u2019re Made Of\u201d • Canada's Music 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